The impacts of live chat on service-product purchase: Evidence from a large online outsourcing platform |
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作者: |
Dong, Lingfeng; Hua, Zhongsheng; Huang, Liqiang; Ji, Ting; Jiang, Fengxin; Tan, Guangzhu; Zhang, Jie
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关 键 词: |
Live chat; Online outsourcing platform; Informative signals; Affective signals; Purchase decision
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论文来源: |
INFORMATION & MANAGEMENT.2024,61(3)
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语种: |
英文
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所属领域: |
→ 服务外包综合
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入库时间: |
2024-04-08
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浏览次数: |
1
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